Digital Marketing: What Is it & Why It’s Imperative?

Digital Marketing is used to drive direct sales via Internet, increase the visibility of website and the promotion of brands & products through one or more types of electronic media. Digital marketing landscape continues to grow at a rapid pace.

Digital advertisers analyze marketing campaigns and monitor things like what is working & what’s not working, what is being noticed mostly, how regularly and for how long, sales tracking, what content doesn’t work & what works etc. The Internet channel is most closely associated with digital marketing including mobile apps, mobile instant messaging, wireless text messaging, google ads, radio channels & digital television etc.

digital marketing

Digital media is so pervasive through which individuals have access to info anytime & anywhere they need it. Digital media is an ever growing source of social interaction, shopping and entertainment. Consumers are now exposed not just to what your company says about your products & brands but what the other people & media is saying about your products. Consumers are more likely to believe them than you.

Digital Marketing has many forms ,Which can be used  as per the need to help your business. These various forms of Digital Marketing are briefly explained below – This is just an example.


  • Search engine marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Email marketing
  • Content marketing
  1. Search Engine Marketing (SEM) :- SEM is a type of Internet Marketing associated with Researching, Submitting and Positioning of a website within the Search Engines to achieve the maximum visibility and get organic Traffic from search engines .
  2. Search Engine Optimization (SEO):- SEO is a process of getting traffic from Organic or Natural search results on Search Engines. Search Engine CRAWL the web page to see what is there. The basic principle of operation of all the Search Engines is the same, only the difference between them lead to major changes in Results Relevancy.
  3. Social Media Marketing (SMM):- SMM is a process of gaining the traffic from Social Media Sites Like Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and  YouTube etc. The goal of SMM is to produce content that users will share on their different social networks. It also involves Paid Advertising through Social Media Networks.
  4. Email Marketing: – Email Marketing is a form of Direct Marketing that uses the Electronic mail as a means of Communicating Commercial message to an Audience. Email Marketing provides more opportunities for The Business and drives a better ROI (Return on Investment). With Email Marketing, Business can create deep relationships with a wider Audience.
  5. Content Marketing: – Content Marketing is a process of creating and sharing valuable, relevant content to attract and acquire the targeted Audience in order to drive profitable Customer Action. The type of content you share is closely related to what you sell.

These all are the digital marketing techniques which are  used to drive direct sales. As we grow more digitally, the digital media is an ever growing source of shopping, social interaction and entertainment. It also helps to increase the business globally; even small companies are now worldwide participants. Digital marketing offers a way to move outside your field & into the world at large.

If you want to hire a Digital marketing company India, Seasia Infotech have team of skilled and experience  SEO, SMM & ORM professionals who  are experienced in delivering quality results.