How exactly has Trump offered us online reputation management lessons? Most potently, he has accomplished this by his plethora of owned domain names. A study earlier this year recorded that Trump possessed an astounding 3,643 of them. According to Trump’s son, Eric, his father owns “tens of thousands” of domain names, with thousands being added each year. Is this just a waste of money from the billionaire business tycoon? Not at all!
Truth be told, most people do not have thousands upon thousands of dollars to spend on domain names to protect their image. But there are some practical points about online reputation management that can be made.
1) Think of Preventive Ways to Curb Negative Attention
Obviously, there are countless ways that this can take place. If your company runs a website (which it absolutely should in this day and age!), then make sure your customers are brought to a crisp, clean, and readable page. Having choppy, ugly, or simply difficult to read website can instantly turn people away unnecessarily, and therefore, hurting your image. No, most of us don’t operate in a similar context as Donald Trump. Nevertheless, just as Trump looked for preemptive ways to best ensure his image, so also can those of us who run websites. Find your weaknesses and avoid stumbling blocks.