Digital Marketing: What Is it & Why It’s Imperative?

Digital Marketing is used to drive direct sales via Internet, increase the visibility of website and the promotion of brands & products through one or more types of electronic media. Digital marketing landscape continues to grow at a rapid pace.

Digital advertisers analyze marketing campaigns and monitor things like what is working & what’s not working, what is being noticed mostly, how regularly and for how long, sales tracking, what content doesn’t work & what works etc. The Internet channel is most closely associated with digital marketing including mobile apps, mobile instant messaging, wireless text messaging, google ads, radio channels & digital television etc.

digital marketing

Digital media is so pervasive through which individuals have access to info anytime & anywhere they need it. Digital media is an ever growing source of social interaction, shopping and entertainment. Consumers are now exposed not just to what your company says about your products & brands but what the other people & media is saying about your products. Consumers are more likely to believe them than you.

Digital Marketing has many forms ,Which can be used  as per the need to help your business. These various forms of Digital Marketing are briefly explained below – This is just an example.

 

  • Search engine marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Email marketing
  • Content marketing
  1. Search Engine Marketing (SEM) :- SEM is a type of Internet Marketing associated with Researching, Submitting and Positioning of a website within the Search Engines to achieve the maximum visibility and get organic Traffic from search engines .
  2. Search Engine Optimization (SEO):- SEO is a process of getting traffic from Organic or Natural search results on Search Engines. Search Engine CRAWL the web page to see what is there. The basic principle of operation of all the Search Engines is the same, only the difference between them lead to major changes in Results Relevancy.
  3. Social Media Marketing (SMM):- SMM is a process of gaining the traffic from Social Media Sites Like Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and  YouTube etc. The goal of SMM is to produce content that users will share on their different social networks. It also involves Paid Advertising through Social Media Networks.
  4. Email Marketing: – Email Marketing is a form of Direct Marketing that uses the Electronic mail as a means of Communicating Commercial message to an Audience. Email Marketing provides more opportunities for The Business and drives a better ROI (Return on Investment). With Email Marketing, Business can create deep relationships with a wider Audience.
  5. Content Marketing: – Content Marketing is a process of creating and sharing valuable, relevant content to attract and acquire the targeted Audience in order to drive profitable Customer Action. The type of content you share is closely related to what you sell.

These all are the digital marketing techniques which are  used to drive direct sales. As we grow more digitally, the digital media is an ever growing source of shopping, social interaction and entertainment. It also helps to increase the business globally; even small companies are now worldwide participants. Digital marketing offers a way to move outside your field & into the world at large.

If you want to hire a Digital marketing company India, Seasia Infotech have team of skilled and experience  SEO, SMM & ORM professionals who  are experienced in delivering quality results.

 

 

5 Tips to Hire a Smart Mobile Application Development Company

Mobile application Development

It is a good move that you have decided to hire a mobile application development company. To add wings to your existing slow paced business you need to hire a best mobile application development company. Sometimes due to o lack of knowledge, the chances of selecting a wrong service provider increases. The article helps you to give solution to this problem with five important points and helps you to select a good mobile application development company.

1. Platform Experience

As we all know that experience count is the most important point. It may be any field you are looking for example: mobile application developer for Android, Windows Phone, iOS or any other platform, it is very important to make sure the working history its claims and promises. Checking out the reviews of the company over the web is a best and simple step in this regard from which we can make sure the status and online reputation of a company before hiring it.

2. Domain specific experience

After making sure about the platform of a company, now the next step is to go for a company that possess a magnifying and reliable working process in your related niche is another valuable point to take care of. It is often seen that app developers expertise in specified fields such as business, finance, etc. Unless, a team of other firms can also provide adequate help in various verticals such as travel, education, transportation, healthcare and non-profits and so on. You can have a better idea of the primogenitor, once you perform in-depth research of the market. Hence, you can avail even better opportunity of choosing the best company for your business.

3. Finesse

In this point the quality of work is discussed, means about the work which concerned developer guarantee for. To check the quality of work by the developer, you can install and use the other apps from that developer on your mobile device. After using the apps, if you find them smart, interactive and user-friendly, then you can opt for that mobile app development company. On the other hand if you do not find any interesting factor in these apps, then you can move forward and search the rest of the mobile development world; because the market is full of good service providers.

4. Deadlines

Finishing work on the desired time is very important. This point should also be considered before selecting a mobile application development company. The company should complete the work on given deadlines. Its a very worst condition when you have announced the date of app launch and at last hour you get to know that the app is not completed; really a helpless situation. Therefore, to avoid this situation, you must make sure that the company must finish its services on time and also gives proper justice to quality and standards in work.

5. Cost matters

If you are a big entrepreneur, cost might not matter to you while looking out for a elegant mobile app developer. However, paying large amounts for development projects is not everyone’s cup of tea. So you must select a company which come under your budget constraints if you are having a small or medium size business or are a beginner. You can ask for quotations from all the service providers that you think could provide your appropriate services in your fixed financial limit. Once you get an idea of the flow of market, it is comparably much easier and profitable to invest.

If you want to hire a Mobile Application Development Company India, Seasia Infotech have team of skilled and experience iphone, Android & Windows phone developers who develops quality mobile apps for many platforms that suit for business needs.

Android App Development – A Crucial Business Driver

Mobile Application Devlopement

Android is one of the foremost profitable mobile platforms. Whereas Apple is the dominant player in the North America and other developing markets, Android mobiles have a large customer base everywhere in the world. So, developing an app for Android is a sensible and good plan, because Android app development has been on rise from beginning. Presently the market for Android apps development is rising at a gradual rate and therefore the apps developed are greatly approved by the users across the globe. The advantage of applications used in android is very simple and easy to handle.

Android is an open source framework, which is popularly used to develop mobile applications which are dominating the mobile application development market. New possibilities for Android application developers, businesses and marketers are opened up by the platform of Android Apps Development. By making games which are really eye catchy and that are extremely attractive, that sell like hot chocolate, to making apps that customers finds really attractive and interesting so that they can’t stop themselves from using that and share with their near and dear ones, the options offered are mostly countless.

Android also offer a large collection of libraries which can be used to elaborate the capabilities of an application. Developers can create unique and interactive apps with the help of Android Software Development Kit that can surely improve the utility of your device. With the help of Android Operating System, users get the complete freedom and access to implement their imagination and ideas which mostly results into development of innovative and attractive apps.

If you are a businessman, you may dream to expand your business frontier and take it to a completely new level. Now, you can make your dream come true with the help of Android development. Android have great features which brings tangible and intangible benefits to one’s business. There are also latest and simplified ways to check, track data and reports which can be done with the help of a custom Android app. These Android applications help you properly manage the various aspects of your business and simplify your business operations also. They act as a moneymaking and powerful way of promoting and advertising your business which attract new clients, and also creates brand awareness. In short, Android application development can bring your business to the next level, increase customer base and improve your fortune.

Seasia Infotech is one of the fastest growing companies offering comprehensive Android application development service which are both scalable and robust. We have highly skilled developers who are experts in several industry verticals and are well aware of the framework.

Current Trends In iPhone Application Development

Mobile Application Developement

The iPhone apps development market is widely spread. For developers and businesses, it provides a great scope to succeed in their related fields. An iPhone application creation doesn’t need businesses to invest millions, but still it helps them increase their revenue and efficiency. An app can gain the attention of lots of people if it is engaging and artistic, and this can help a business get popularity in a very short time. Maximum revenue can be attained from these creative apps in a business.

There are thousands of well liked apps in different app stores that are been downloaded a various times by different smart phone users. However, solely a few of them have helped businesses in organising huge revenue. The company is not responsible for the failure of an app.

Developers need to follow the recent trends which are most popular in the market in order to create a winning application.

The recent trends followed by developers are:

1. Feature-rich and complicated calendar applications are in fashion as per the present trend. Majority of apps development companies provide iPhone calendar application development services.

2. Social media applications have been trending off late. IPhone social media apps, offer a number of options and features to help users keep connected, for example Facebook apps. That’s the reason why social media is most important for the survival of a business.

3. The recent on the iPhone platter is JSON Framework Development. JSON stands for JavaScript Object Notation. It is a lightweight computer data interchange format.

4. No matter what’s the market trend, games are always been exciting, fascinating and are always got an audience. Gaming apps have taken first stage, even within the iPhone arena. Now 2D and 3D iPhone game apps are also being created for users, with the development of various tools.

5. Now a days a lot of attention has been gained by iPhone theme designing. Developers produce tailor created iPhone themes and icons according to the distinctive needs of the clients.

6. Cross Platform apps are the most recent trend. These apps are customized for major smart phone operating systems like iOS and Android.

7. Currently, free apps have additionally gained increasing importance. Although free applications can definitely help a business reach their target audience, and they don’t get any direct revenue

8. iPhone apps notify you about the special offers, whenever you are near a store or mall providing deals and discounts. For example, if you are passing by a cosmetics shop, the app may give you a notification regarding the offers or any discounts in that shop.

9. Within few days, iOS is going to enable developers to create powerful medical apps. These medical apps will facilitate patients in regulating their health properly and carefully. There are also apps being developed which facilitate physicians to monitor the health of patients. Some of the delicate medical apps help surgeons when they are carrying out any surgery.

The field of iPhone development is huge. There are a veriety of developments occurring and there is a lot more in store in future.

Mobile Applications Development – Software Outsourcing Company In India And Their Services

mobile devices

Determining the requirements for a new computer-based function, and creating, obtaining and/or modifying one or more programs that performs that function.

The work Outsourcing Company in India is synonymous with all those IT Outfits in the West sending their work to be done in India. These companies trust Indian vendors with certain things they know will not be found elsewhere. So they just forward the projects believing they will be done well, and investing full faith within the companies for all the right reasons.

India has emerged as the dominant player in particularly in software work. Three factors came into play to make this possible. First, in the 1970s the Indian government put in place regulations that mandated that all foreign ventures have Indian majority ownership. Fearing government takeover, many large U.S. corporations, such as IBM, departed, leaving India in the position of fending for itself to maintain its technical infrastructures. This quickly forced the creation of schools to train students in technology. Next the global ubiquity of the Internet and massive telecommunications capacity, which enabled companies to get computer-based work done seemingly anywhere, including India.

Third, as the year 2000 approached, organizations hired service providers to update their legacy program code. Much of this work was handled in India, where English was commonly spoken, where there was a large and highly trained population of software engineers, and where labor costs were much lower than in developed countries. Y2K work proved the merits of an offshore labor force, and companies have continued tapping the talents and skills (and cost savings) made available by Indian offshore service providers. Major companies working as off shoring service providers in India include Tata Consultancy Services (TCS), Infosys and Wipro.

The Philippines, which has a highly literate and educated population, as well as language and cultural affinities with the United States, has become a popular off shoring region for call center and customer support work.

The dominant location for much of the manufacturing outsourcing (in the form of off shoring) by U.S. companies is China, which has made a push in recent years to also become a provider of services. The Chinese central government has made the “third industry” — services — a priority for its national development plans in the coming decades. English is taught in China starting in the third grade and its technical schools and colleges graduate tens of thousands of software engineers annually.

At the same time that other countries were coming to the forefront in areas such as software and call center work, the United States was experiencing an economic downturn that struck in 2000 and 2001. The resulting job losses and insecurities created a backlash, especially among technical workers. Both the potential for negative publicity and concerns about data security and privacy have prevented some companies from taking work offshore. However, that doesn’t always prevent them from outsourcing India. Work comes to India because of the name companies here have built over the years. The trust lies in that, with the successors reaping all the fruit sowed by the ones who came before them.

On behalf of above scale we can say that India is emerging as a IT Super Power globally. In my opinion high quality software human resources is the factor behind success of IT Industry.The Software Industry has succeeded in converting this comparative advantage to increasing exports. More and more companies are receiving the ISO 9000 certification and the day is not far when India will have the highest number of ISO 9000 companies in the world.
Indian Software Development companies are offering variety of services that include custom application development services, web development services and e-commerce shopping cart development. Now a day’s Software development outsourcing becomes the demand of any big organization and India is one of the biggest names when it comes to outsourcing any software product.

CMMi-5 certified Software Outsourcing Company, India