Blog, IOT Application, Uncategorized

The Limitations of Beacon Based Tracking and Advertising

beacons

With the rising costs, shifts in customer expectations and stiff competition, retailers are always on the outlook for ways to gain efficiency and increase sales. So, when beacons appeared on the tech scene in 2013, there was a lot of hype around them. They were able to and provide targeted messaging to customers as they shopped in stores by tracking their movement.

Beacons Alone Cannot Track Shoppers

The user has to install an app for the beacon to work on their phone. Ideally, beacon notifications should be built into the operating system and we should not need to install any additional app. Unfortunately, the user should have the app on his phone that can catch a beacon signal. There should be enough spur for the users to download the app and allow beacons to communicate. Also, no user likes to be poked with offers/unwanted notifications.

Challenges in Beacon Location Coverage

The BLE beacons can’t determine a shopper’s physical location with pinpoint accuracy, so it can be hard to know how many beacons are required, or where to position them in order to ensure that a zone is adequately covered.

Worth Reading [Improve Your Business ROI with Beacon Apps]

Trust

The idea of automatically logging in on entering a beacon zone and having your preferences linked to it might delight a few, while spooking many others.

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Blog, IOT Application, Uncategorized

Improve Your Business ROI with Beacon Apps

Beacon-Apps

Beacons can detect the location of the devices. It can help the organization to track the location of their employees within the office premises. In addition to employee time tracking these devices can also be utilized in improving staff productivity, booking meeting rooms and more.

Beacon for Retail Stores

Beacon applications are widely used in retail organizations since it enables clients to check details of a particular item, or details about special deals and particular offers. At the time when customers enter the store, the application will detect their device and it will even inquire as to whether they are interested in purchasing the most recent models of the same.

Beacon For Travel

Travelers who are utilizing an iOS or Android device will get important as well as relevant information relying upon their area, for example, information about places they can visit, eateries, where they can eat, or hotels where they can rest overnight.

Additionally, subsequent to checking in at the hotel, clients will begin getting updates for the latest special offers. Some low-cost organizations also send updates to clients when they reach at the airport to remind them various rules that must be followed inside. Read more!

Blog, IOT Application

The Pain and Promises of the Beacon Technology in the Retail Sector

Beacon

Technology is advancing at a rapid pace, turning science fiction into reality gradually. The beacon technology is one such technological advancement that was once a figment of the imagination of countless researchers. Let’s glance through at how beacon technology is sprouting and changing our business world.

What is a Beacon?

A Beacon is a small, battery-powered, wireless sensor with a built-in Bluetooth device (chip) that works on Bluetooth Low Energy (BLE). It allows the Bluetooth enabled devices to receive data within short distances.

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