The Role of Cloud Computing in the Internet of Things

Transformation is an evergreen trend, which is turning into an absolute need of the time in today’s quick paced world. With technology storing all of the data in a new refined format, there is a ton of scope with regards to data storage and control. As social media and smart phones start to rule the

The Limitations of Beacon Based Tracking and Advertising

With the rising costs, shifts in customer expectations and stiff competition, retailers are always on the outlook for ways to gain efficiency and increase sales. So, when beacons appeared on the tech scene in 2013, there was a lot of hype around them. They were able to and provide targeted messaging to customers as they